Financial Benchmark Business Guide Ad

To support the launch of PPA’s new data-driven Financial Benchmark Business Guide, this advertorial was created to help photographers feel more confident engaging with the financial side of their business. The goal was to demystify finances and show that building a business plan doesn’t require a finance degree—just the right tools and support.

Throughout the process, I collaborated closely with designers, the education department, research team, and executive leadership to shape the tone and messaging of the ad. The final piece highlighted the practical value of the guide while connecting with creative professionals who may feel intimidated by the business side of their work. 

This print advertorial also served as the foundation for a broader multimedia campaign aimed at small studio owners, working photographers, and prospective members. It encouraged them to use real industry data—and rely on PPA—as a trusted resource for building a personalized path to profitability.

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Headline: PPA’s Financial Benchmark Business Guide

Sub header: Take the Guesswork Out of Running Your Business

Body Copy:

PPA’s Financial Benchmark Business Guide shows you exactly what successful photographers track, how they pay themselves well, grow sustainably, and stay in love with what they do.

In this step-by-step guide you’ll learn how to:

• Analyze your numbers like a pro

• Determine what your cost of sales, expenses, and profit should look like

• Plan for profitability with intention, not intuition

This guide isn’t a theory; it’s a proven strategy made for photographers like you. Stop guessing and get the guidance you need!

CTA:

Get started and download the free guide: 

PPA.com/Benchmark

• Professional Photographer magazine, August 2025 •