Hi there!
I’m an ATL-based writer and marketer who loves a good story, a well-built system, and any project that challenges me to think outside the box. I help brands clarify their message, refine their content strategy, and create thoughtful and effective campaigns.
I have a passion for interviewing industry professionals, diving into the research rabbit hole, and crafting language that aligns with its intended audience.
Offline, you’ll find me practicing my tennis serve, painting, or heading out for a weekend hike with a camera in hand.
I work in Atlanta as a Communications Specialist for Professional Photographers of America (PPA)—a nonprofit that helps photographers build stronger, more sustainable businesses.
At PPA, I collaborate with teams across departments to shape brand voice, plan editorial calendars, and refine messaging for campaigns and resources that reach thousands of photographers worldwide. I’m also part of the creative team behind Imaging USA, PPA’s annual conference, where I help capture live coverage, conduct interviews, and translate on-site moments into engaging, evergreen content.
Below is a selection of my recent work. Feel free to contact me for additional work samples.
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To increase first-year member engagement and drive registrations for Imaging USA, I developed a targeted six-email campaign highlighting the $479 value of our offer and tangible benefits of attending. The highest-performing email achieved a 47.7% open rate and strong engagement among new members, helping move additional first-year members closer to conference participation.
Strange Magic: Editorial Storytelling for Professional Photographer
For this project, I identified and pitched a story profiling a cave diving photographer to broaden representation within PPA’s magazine, Professional Photographer. I developed the narrative using immersive storytelling while aligning with the publication’s brand voice and editorial standards.
To celebrate the Professional Photographer podcast’s one-year anniversary, I conducted and wrote an in-depth Q&A with host Pat Miller for the September issue of Professional Photographer magazine. The feature spotlighted key lessons from a year of interviews and helped drive fresh engagement with the podcast across PPA’s channels.
Many creatives struggle with the business side of their work. This ad was part of a multi-channel campaign designed to empower photographers to build a personalized business plan that aligns with their goals and values.
To help boost PPA’s organic traffic and member engagement, I researched and wrote a blog post on breaking into the elopement photography market. Using Semrush, I identified high-value keywords and optimized on-page SEO elements like metadata and internal linking. The article performed well with members—especially those exploring new service offerings after the pandemic.
During a lull in magazine ad sales, I led the development of this white paper to help reinforce the value of print advertising for hesitant sponsors.