Sustainability Messaging & Multi-Channel Campaign for PPA Cares
In advance of the 2025 Imaging USA conference, this post was created to increase awareness for PPA’s new sustainability initiative, PPA Cares.
In partnership with PPA’s social media specialist, Lauryn Washington, and creative services manager, Kim Calloway, I crafted concise carousel copy optimized for our Instagram audience.
The copy focused on the year’s previous successes, including charitable donations, recycling, waste reduction, and included a call to action that redirected viewers to a landing page that encouraged their participation in the 2025 sustainability initiative.
