Creative Campaign Development & Ad Copy for PhotoVision
Vanessa Joy PhotoVision Ad, Professional Photographer Magazine| February 2025
PPA began marketing its new, on-demand photography education platform, PhotoVision in early 2026, with a 12-month ad campaign in Professional Photographer magazine. This new ad series was created to increase member awareness of the new site, connect photographers to an included benefit in their membership, and ultimately, increase website traffic.
To demonstrate the breadth of PhotoVisions’s education and resources for wedding photographers, I created a repeatable ad concept that highlighted one of our most popular educators and connected readers to PPA’s research on wedding photography consumers.
Assets included two pages of ad space with an eye catching and repeatable “movie poster” concept, condensed consumer research, creative takeaways for photographers looking to offer print services, a related article that expanded on the ad, and calls to action that encouraged exploration and member buy-in.
•Professional Photographer magazine, February 2026 •