Ideating cross-functionally with marketing, design, and content teams, I developed the second installment of a year-long PhotoVision ad series, establishing a repeatable 2nd-page concept to spotlight educators and promote the platform.

I crafted messaging that introduced PhotoVision while connecting audiences to broader PPA resources.

For this project, I developed benefit-driven Instagram carousel copy for a sustainability initiative aimed at increasing awareness and participation in eco-friendly programs tied to the conference experience. 

I partnered with the Social Media Specialist to refine concise, on-brand messaging aligned with blog content and on-site signage, resulting in a cohesive and engaging campaign presence across touch points.

Collaborating with PPA’s social media specialist, I refreshed the messaging and flow of @OurPPA’s Instagram Highlights, clearly communicating the value of membership in the form of optimized short-form content.

To celebrate the Professional Photographer Podcast’s one year anniversary, I interviewed host, Pat Miller, and wrote an in-depth Q&A feature for the magazine.

The feature translated long-form audio into a compelling story that supported the organization’s content strategy to re-engage members and drive continued listenership.

An empowering ad campaign that takes the fear out of financial planning for photographers with an approachable business guide.

A blog post written for PPA members to support the growing interest in elopement photography.

Editorial feature highlighting the creative and professional journey of photographer and podcast extraordinaire: Jean Carlo Penaloza.

A high-converting white paper that proves print still delivers and helped boost ad sponsorships during a sales slump.